Lawrence Tepperman › Writing
Writing
What I've written down
A short list, on purpose. Everything here is either an argument I make in every first conversation or an instrument you can use without speaking to me. Two more are in progress and dated honestly rather than listed as though they exist.
Why Israeli companies stall in America — and why more money doesn't fix it
The thing I get asked about most, written out in full: what actually breaks, the three places U.S. deals die, and why the most expensive sentence in Israeli tech is “we just need to hire the right American.”
Argument · with the numbersShould you just hire an American?
$362K–$518K of year-one cash before equity, a 106-day search, a 6–9 month ramp, and a ~70% chance the first-time hire is gone inside twelve months — plus the five conditions under which hiring is exactly the right call.
InstrumentThe U.S. Attempt Post-Mortem
Twelve questions, four minutes, no email. A straight read on which step your American deals died at, whether you have a motion or a relationship channel that ran out, and whether the constraint really is budget.
The Israeli U.S. Entry Index
An annual, public dataset on what actually happens after an Israeli company's first U.S. go-to-market hire, sampled from public funding and hiring records. The headline figure is the twelve-month survival rate of that first hire — a number nobody currently publishes.
Publishing this yearAmerica is not one market — a working definition
Region, vertical, company size and channel each behave like a separate country. What that means concretely when you are choosing where to start, and how to sequence entry rather than spray a round across a continent.
Publishing this yearIf you want to be told when the Index publishes, say so in one line. There is no list, no sequence and no newsletter.